Why Videos Go Viral

March 15, 2012

Filed under: Fundraising,Online Communications — Tags: , , — jonathanpoisner @ 10:53 am

I recently came across this fascinating short video about why some videos go viral.

The bottom lines: tastemakers, communities of participation, and unexpectedness.

It’s worth a watch.

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Growing your Facebook fan base

April 22, 2011

Filed under: Communications,Online Communications — Tags: — jonathanpoisner @ 11:30 am

Sometimes investing a little bit of dollars has a big impact on your base.

The good folks at Idaho Conservation League did an interesting strategy and let the folks at Groundwire share it with the world.

Bottom line:  Facebook for a very low dollar figure lets you microtarget ads at a very small group of people who’ll be highly likely to become fans.

I’d be interested in seeing how other organizations use this opportunity over the next few years.

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