I recently came across this fascinating short video about why some videos go viral.
The bottom lines: tastemakers, communities of participation, and unexpectedness.
It’s worth a watch.
Growing your Facebook fan base
April 22, 2011
Sometimes investing a little bit of dollars has a big impact on your base.
The good folks at Idaho Conservation League did an interesting strategy and let the folks at Groundwire share it with the world.
Bottom line: Facebook for a very low dollar figure lets you microtarget ads at a very small group of people who’ll be highly likely to become fans.
I’d be interested in seeing how other organizations use this opportunity over the next few years.