Don’t make these mistakes in selecting a donor database

March 15, 2012

Filed under: Fundraising — Tags: , — jonathanpoisner @ 11:00 am

I recently came across a great summary from TechSoup on mistakes organizations make in selecting a donor database.

I can personally attest to making a couple of them myself.

In my experience, most small-to-medium sized nonprofits fail to invest sufficient time and money into utilizing a good donor database, and thinking through the integration of that data with other data the organization uses (email advocacy for example).  (Of course, many databases integrate these two functions from the start).

Of the two (time or money), I actually think time is the biggest failure for organizations.  They ask the tech people to figure it out, without recognizing the tech people haven’t a clue what your real needs are unless your fundraising and program staff invest real time into thinking through your real needs.

When we finally did the process right in my last job, it was by investing a lot of time into creating a document outlining in excruciating detail our needs and then vigorously checking potential vendors for how they could meet them.

Here are some further thoughts I previously wrote about investing in information management systems.

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Why Videos Go Viral

Filed under: Fundraising,Online Communications — Tags: , , — jonathanpoisner @ 10:53 am

I recently came across this fascinating short video about why some videos go viral.

The bottom lines: tastemakers, communities of participation, and unexpectedness.

It’s worth a watch.

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How Not to Run a Board Meeting

Filed under: Board Development — Tags: , — jonathanpoisner @ 10:48 am

I recently observed two of my pet peeves about board meetings in the same meeting.

1. Orally report on past activities, when there was plenty of time to put the report in writing.

2. Framing broad general subjects, rather than specific decisions.

What’s wrong with both.

Let’s start with orally reporting what you could put in writing ahead of time.  This is just a poor use of time.  Your board’s time is one of your most precious resources.  And your board’s time in the same place is even more precious.

The vast majority of people can absorb information quicker reading.  Listening to one person share orally not only wastes time of those who could absorb the information quicker by reading, but it squanders the time your board has to do its most important job: govern.  Governing takes conversation.

What about selecting topics, instead of questions, for board deliberation?  This is perhaps an even bigger time sink.  Adding topics to a board meeting just because it’s always on the agenda is not a reason to schedule an item for the agenda.  And even if it is, you need to give your board some decision or options around which to frame the conversation, or it will be meander.

The conversation I recently witnessed went off in five different directions not just because the board chair didn’t intervene to keep it on a single topic, but because the board chair had no guidance for how to do so since the agenda item was set up as a topic, instead of a decision.

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