Tracking time

May 9, 2012

Filed under: Fundraising — Tags: , — jonathanpoisner @ 10:16 am

To manage your time, you need to know where it goes. The only way to know where you spend your time is to log it. Your memory tells you that you spend time where you think you should spend your time, but it’s wrong. — Peter Drucker.

Drucker’s wisdom strikes me often when I start asking clients and potential clients about their fundraising strategies. Too often, they their time fundraising, but don’t break it down by fundraising strategy. So they have no idea really which fundraising strategy is performing well, since they’re not taking staff time into account when calculating the net profit from any particular strategy. Of course, you can take this too far, but you can reasonably track 4-5 different major fundraising strategies with decent time sheets without putting excessive burden on staff.

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