A goal is not an activity

November 24, 2014

Filed under: Strategic Planning — jonathanpoisner @ 3:59 pm

Public service announcement: A goal is not an activity, it’s an outcome.

The activity of educating people is not a goal.

More educated people could be a goal, with educating people (or more specifically classes, workshops, publications, etc.) the strategy achieve it.

Another example: Advocacy/lobbying is not a goal. Better public policies could be a goal, with advocacy/lobbying being the strategy to achieve it.

It shocks me sometimes how often people confuse the outcome they are seeking (the goal) with the activity to get there (the strategy).

End of PSA/rant.

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